Modern and Professional
The goal with the design was to create a user interface that is not only contemporary and professional, but also easy to navigate and explore. The layout is dynamic and modern and provides an informational resource for their clients.
The color scheme being used is a darker palette of purples and blacks, giving this site a very modern and bold feel.
A grounded and simple sans-serif typeface for all the type on the design was used for a terse look. This font is web safe and will render correctly across all browsers and platforms.