Crisp & Clean Luxury
The style of this design is clean and contemporary. While overall the design did not divert drastically from their current branding, all the little details I have added really polishes the whole look and makes it feel cohesive. GeekPower utilized various subtle textures to keep the website from looking flat and to give it a tactile feel. We chose these particular textures because they remind me of crisp linens, small Victorian style sitting rooms and other such simple luxuries.
GeekPower introduced a soft brown in the same family as what was in Old Mill's branding package. We felt that the addition of this colour, though muted, helped to pull the seams of the design together.
We utilized a elegant serif type for the headers and menu items and complimented it with a humanist sans-serif for the body type. Together these two typefaces bring an air of sophistication and old-world charm.