Warm, Simple, Clean
Our goal with this design was to create a nice clean and recognizable design that users will instantly feel comfortable with. We wanted to create a warm overall feel using white space and simple gradients which tends to give that comfortable feeling users should experience while shopping for their perfect mattress.
We've utilized the National Mattress red throughout creating solid anchor points and accent areas to draw the eye around the page specifically to the important elements such us the main header, and call to action items that will lead the user to other important areas of the website.
We have selected a clean and simple sans serif typeface for all the type on the design to reflect the look and feel of the current branding. This font is web safe and will render correctly across all browsers and platforms.