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Brainpower

Below we have outlined many of the little details and all the thought that went in to your landing page design.

Project Showcase

Professional and Modern

Our goal with this design was to create a user interface that is not only contemporary and professional, but also easy to navigate and explore. Instead of using dull bulleted lists and blobs of text to communicate Brainpower's message, our designer has created a dynamic layout that feels uncluttered while also providing an informational resource for their clients.

Project Image

Colour

For this mock up we opted for a simple scheme of blue and green following the current branding. However, colour is very flexible and Geek Power would be happy to try some other colour schemes too. Colour can very drastically change the mood of a design, so we advise to consider it.

Typography

We have selected a grounded and simple sans-serif typeface for all the type on the design for a terse look. This font is web safe and will render correctly across all browsers and platforms.

Project Image

The Responsive Advantage

A responsive design allows Brainpower's interface to be more accessible to their visitors. The design stretches and forms itself to every screen size, so that every user gets the best possible experience.

Desktop

The Desktop version of the design is optimized for viewing on a laptop or a monitor. Every element of the design will become larger and more spread out or smaller and closer together depending on the specific size of the screen.

Impact

The large scale of the desktop version of the site fills the screen, making for a much more impactful and memorable impression.

Top & Main Navigation

The top of the website is optimized for ease of usability. This is where the main navigation, including the drop down menu functionality (more on this below), is located to create a navigational hub for the whole site.

Contact Form

To the right of the jQuery rotator is a email contact form. This form allows Brainpower's clients to feel more informed and secure while also being a good way for Brainpower to collect information for sales.

Actionable Items

One of the most important functions of the home page is to direct the user where to go. This is why much of this design is dedicated to this purpose. Actionable Items in the form of content boxes, a contact form and the jQuery rotator help to inform the user and entice them to explore the site further to create conversions.

Drop Down Menu

With an advanced CSS drop down menu, all of the content on the website is available to the user in just one click. This creates a very smooth navigation experience.

Footer Menu

In the footer is a secondary navigation to further improve the usability of the website.

Tablet

The tablet version of the design is similar to the desktop version, except that all the graphics get condensed to fit much better at the smaller resolution.

Mobile

For mobile devices, all the content moves in to a one column layout so that all the images and text can remain large enough to be seen on a much smaller screen. Also many functionalities have been simplified for a touch interface, such as the main navigation.

In Conclusion

We believe that this design gives Brainpower a modern and professional web presence which is sure to leave a memorable impression on their clients. This is a design that breaks the mold and isn't afraid to be bold without sacrificing on usability. If you have any questions, please contact our Creative Director.

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We see every new project as an opportunity to indulge our passion for web design and web development. We truly love what we do and we're always excited to start a new website!

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Geek Power - Toronto Web Design