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November 21, 2019

Web Development: Artificial Design Intelligence

Artificial Intelligence. 

The basis for countless post-apocalyptic sci-fi adventures. The cause of fear for plenty of world leaders and fringe-thinkers. The topic of discussion for infinite TED Talks.

But, for all the bad wrap A.I. receives, there are certainly a lot of industries using machine learning to simplify our day-to-day activities. 

Whether you’re shopping on Amazon or searching for your next show to binge on Netflix, A.I. is helping you form these decisions. The internet wouldn’t be the same without it! 

While these machine learning applications have certainly shaped the way we develop websites, us Geeks couldn’t be more excited for one advancement making its way to the market: Artificial Design Intelligence

Expanding our field to the masses, ADI offers opportunities for laymen to create a beautiful website design with a smooth and responsive framework

What is Artificial Design Intelligence?

ADI is still in its infancy, but its concept is promising. 

Entering the uncharted area of “creative” artificial intelligence, ADI will lend business owners and individuals a “helping hand” when creating a customized website

Taking suggestions from other websites and current trends, ADI will work like a personal assistant capable of asking qualifying questions to narrow a design to “learned” industry and business-specific standards.

This venture isn’t being headed by just one company. Web development giants, such as GoDaddy, Adobe Sensai, Bookmark, and plenty of others have all implemented varying amounts of A.I. into their systems.

WIX, another competitor in this field goes as far as to say, “… ADI isn’t just a new website builder – it sets a new market standard for web design.”

Web development and design, up until this point, has been completed through two mediums: DIY (coding from the ground up or website builders), or pay a company to develop your website. 

This new A.I. experience will let users input the business name and sector, and be presented with a custom template in moments. Ready for content, products, and publishing in just a few moments. 

Web Development Accessibility

While ADI sounds futuristic and too good to be true, the concept remains distances away from replacing true web developers. Currently, ADI would be better classified as “apprentice”. 

What we mean by this, is that ADI, while capable of making decisions, is still governed by design rules and standards that have to be encoded. Instead of replacing web designers, ADI will more likely shift the developer’s roles closer to that of a creative director. Giving notes to the program so that it can respond quickly to shifts in trends or coding languages. 

Nonetheless, ADI will make web development more accessible for the average person. 

For amateurs, it means more creative “templates” to start as a base. For complete novices, you’ll have a custom design in moments. And for business owners, it means diminishing maintenance expenses.

Improved UX

Artificial design doesn’t stop at the User Interface (UI). Capable of its own diagnostics, ADI will open up a new world of User Experience (UX) design, able to adapt intricacies and inefficiencies. 

Performing real-time learning, ADI is giving us insights into a future where A/B testing will be an automated and on-going task. Consistently storing and reading demographics/engagement data, a website will be able to make changes that benefit functionality and are supported by concrete analytics. 

Anything from recommendations based on search history, pipeline optimization, and variate testing for landing pages – all automated. 

The Future of ADI

Creative A.I. is, in itself, an oxymoron or misnomer. Applications work by providing a set of rules to the program in order for it to be able to produce a website. If we know anything about artists and rules, its that rules are going to get broken. 

Breakthroughs and boundary-pushing are developed and polished through numerous errors and risk-taking. ADI goals are incongruous to these outcomes. Seemingly, with where our technology finds itself, ADI will only replicate and react (for the time being). 

There are infinite hours that can be poured into greater sophistication and fine-tuning of ADI. But for now, designers can rest easy knowing that ADI is not capable of replacing the human touch. Instead, we as an industry can view this as a step to simpler execution. 

With current trends pointing towards the favourability of website templates, is ADI really that far from reality? 

Helping businesses reach their goals is what web development and design is all about. And ADI aids in achieving this by creating thorough competition and freeing end-users from constraining templates filled with bloated features.

If that doesn’t sound good to you, I’m not sure what will. 

So, how do you think ADI will influence the future of web development? And who will be the first company to bring it to mainstream acceptance? 

We Geeks can’t wait to see! 

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