Our goal with this design was to create a user interface that is not only contemporary and professional, but also easy to navigate and explore. Instead of using dull bulleted lists and blobs of text to communicate Health Smart Financial's message, our designer has created a dynamic layout that feels uncluttered while also providing an informational resource for their clients.
For this mock up we opted for a simple scheme of green and blue accents and greys keeping with the current logo branding colors.
We have selected a grounded and simple sans-serif typeface for all the type on the design for a terse look. This font is web safe and will render correctly across all browsers and platforms.
A responsive design allows Health Smart Financial's interface to be more accessible to their visitors. The design stretches and forms itself to every screen size, so that every user gets the best possible experience.
The Desktop version of the design is optimized for viewing on a laptop or a monitor. Every element of the design will become larger and more spread out or smaller and closer together depending on the specific size of the screen.
The large scale of the desktop version of the site fills the screen, making for a much more impactful and memorable impression.
The top of the website is optimized for ease of usability. This is where the main navigation is located to create a navigational hub for the whole site.
One of the most important functions of the home page is to direct the user where to go. This is why much of this design is dedicated to this purpose. Actionable Items in the form of content boxes help to inform the user and entice them to explore the site further to create conversions.
The last panel on the website is dedicated to the merchant registration form. This form allows Health Smart Financial's clients to register right off of the homepage without requiring any extra clicks.
The tablet version of the design is similar to the desktop version, except that all the graphics get condensed to fit much better at the smaller resolution.
For mobile devices, all the content moves in to a one column layout so that all the images and text can remain large enough to be seen on a much smaller screen. Also many functionalities have been simplified for a touch interface, such as the main navigation.