Our goal with this design was to create a user interface that is not only contemporary and professional, but also easy to navigate and explore. Instead of using dull bulleted lists and blobs of text to communicate Exclusive Rental Retreats message, our designer has created a dynamic layout that feels uncluttered while also providing an informational resource for their clients.
For this mock up we opted for a simple scheme utilizing some bright colors of orange and purple with some slight highlights using red and blue. However, colour is very flexible and Geek Power would be happy to try some other colour schemes too. Colour can very drastically change the mood of a design, so we advise to consider it.
We have selected a grounded and simple sans-serif typeface for all the smaller body copy on the design for a terse look as well as some nice serif font to compliment Exclusive Rental Retreats branding. These fonts are web safe and will render correctly across all browsers and platforms.
A responsive design allows Exclusive Rental Retreats interface to be more accessible to their visitors. The design stretches and forms itself to every screen size, so that every user gets the best possible experience.
The Desktop version of the design is optimized for viewing on a laptop or a monitor. Every element of the design will become larger and more spread out or smaller and closer together depending on the specific size of the screen.
This area of the design is for the video background which will encompass mulltiple clips showing off the highlights of each of Exclusive Rental Retreats locations.
The top of the website is optimized for ease of usability. This is where the main navigation, including the drop down menu functionality (more on this below), is located to create a navigational hub for the whole site.
This area allows clients to feel more informed and secure while also being a good way for Exclusive Rental Retreats to collect information for sales.
One of the most important functions of the home page is to direct the user where to go. This is why much of this design is dedicated to this purpose. Actionable Items in the form of content boxes to inform the user and entice them to explore the site further to create conversions.
With an advanced CSS drop down menu, all of the content on the website is available to the user in just one click. This creates a very smooth navigation experience.
The tablet version of the design is similar to the desktop version, except that all the graphics get condensed to fit much better at the smaller resolution.
For mobile devices, all the content moves in to a one column layout so that all the images and text can remain large enough to be seen on a much smaller screen. Also many functionalities have been simplified for a touch interface, such as the main navigation.