July 6, 2013

The Easiest Way to Cut Your Yearly SEO Expenses

More than a few business owners and marketing managers, when getting their first search engine optimization quote from a company like ours, has felt a little tinge of “sticker shock.” Most of them realize that the long-term benefits far outweigh the short-term costs and feel eager to get moving. A handful, however, ask the expected question: isn’t there a way to save on SEO expenses?

There are two bad answers to this question, and one good one. You certainly can spend less, especially if you’re willing to do a lot of the work yourself or go with a low-cost provider. In the first case, however, most busy owners and managers just don’t have the time to keep up with even a small fraction of the updates, monitoring, and content generation it takes to mount a good SEO campaign. And when it comes to “going cheap,” it’s only a matter of time before they figure out they’ve wasted more than they’ve saved by paying for subpar results.

So what’s the good way to save money on search engine optimization? By having it stop being an expense, and start being investment that pays for itself. In other words, remember the reasons you’re investing in SEO to start with. Putting your site at or near the front of the results on Google, Yahoo, and Bing for your most important keywords and phrases can literally bring you tens of thousands of new potential customers every year. In order for that to happen, though, you’re going to have to spend some time and money with the team that knows what it’s doing. That kind of investment could pay for itself more quickly than you’d think, but there aren’t many ways around making the commitment.

Having the right SEO plan and partner can do amazing, almost unthinkable things for your business. Don’t let the initial fee scare you into making a decision you might regret for years to come.

Want a search engine optimization partner with a verifiable track record of success? Contact Geek Power – Toronto’s best web design and search marketing firm – and ask to see a few of our case studies today.