June 17, 2013

Why a Business in Toronto Still Needs to be Found on Google

Pop quiz: you’ve done business in Toronto for decades, most of your customers live down the street, and you’ve never gotten a single online order ever… in fact, your company’s website looks more like a brochure than anything else. How much search engine optimization do you think you need?

The answer: probably more than you would think.

A lot of business owners we talk to come into the process thinking that of being found on the Internet is only a concern for companies that sell online. Few things could be further from the truth. Here are three quick reasons you want people to be able to find your website on Google, Yahoo, Bing, and other search engines:

Local search is more important than ever. Just a few years ago, the Yellow Pages were still king in local retail markets. That’s no longer the case, though; searches for local businesses online now attract more than three times as much attention as any from print directory advertising. Most of your current and future customers are turning to the Internet, which means you should, too.

Smart phones are changing everything. The business world used to be neatly divided between the businesses that sold online, and those that lined the city streets and shopping malls. Those distinctions have largely been erased, and smart phones have helped blur the lines. That’s because someone who’s away from their home or office no longer needs to get near a computer to find a recommendation for a nearby restaurant, for example. If they’re looking on an iPhone or Droid for a local business like yours, make sure they can find you.

Online reviews are your reputation. Word-of-mouth spreads fast, whether it’s through social media sites like Facebook, or any number of local business websites. No matter how great you are what you do, it’s important that you let potential buyers know about it. Being visible on the major search engines, with positive reviews from satisfied customers, is one of the best ways.

If you need help becoming more visible to search engines, contact Geek Power today. We will work with you to create a plan based on your business, industry, and long-term goals.