“Keep your eyes on your own paper” is advice most of us have heard since we were kids, and it still applies pretty well in the business world. It doesn’t make a lot of sense to worry about what the “other guy” is doing, especially if their business has been more successful than yours.
There are a couple of exceptions, however, and one of them has to do with web design.
Why? Because you absolutely should take the time to look through any potential web designer or team’s past portfolio and current client list. Two things should jump out at you: whether you’re familiar with any of the names or companies on the list, and whether there are any that you would consider to be leaders in their field or industry.
Obviously, having a few well-known clients doesn’t necessarily mean that your designers are going to do a fantastic job for you, but it does point you in the right direction. After all, no large, successful company is going to pick someone terrible to construct one of their organizations most important marketing and public relations materials. So, in a way, they have done a lot of your vetting and background checks for you.
Are we making this claim simply because Geek Power has a lot of great clients on our resume? Partly, we suppose, but not for the reasons you’d think. We already know how much hard work it took us to earn that business, much less keep those clients satisfied every step of the way. That’s not something everyone can do, or is willing to put forth the effort for. And so, we don’t just feel proud of our accomplishments, but also respect the handful of others who have found the same kind of success.
There aren’t any surer bets in web design, or any other business for that matter. When you choose a company with a long track record of profile success, however, you’re tilting the odds strongly in your favor.
While you’re here, check out Geek Power’s portfolio page. It won’t take long to see why we’re Toronto’s favorite web design and development team for businesses of all sizes.